the world generates over 2 billion of MSW every year
Over 70% of this waste is not recycled
Potential economic losses reach up to $400 billion annually
From waste to value
Asia
Generates 870M tons of waste annually, with most materials still unrecovered — a $100B+ economic opportunitywaiting to be unlocked
North America
Generates around 300M tons of waste annually, with high consumption and low material recovery — a $60B+ economic opportunity in recycling and circular infrastructure
Europe
Produces 250M tons of waste each year, with strong regulation but untapped secondary material flows — representing $50B+ in recoverable economic value
Africa
Generates 180–250M tons of waste, much of it organic — yet lost materials equal over $8B in missed economic gains each year
South America
Produces 230M tons of waste annually, with low recovery rates — leaving $10–12B of economic value untapped
MENA Region
Creates 150M tons of waste each year, especially packaging and plastics — a $6–8B opportunity in secondary materials and recycling
5
Management
The central layer of expertise and investment that ensures long-term performance, transparency, and sustainability across all stages
4
Manufacturing
Recycled materials are used to produce new goods, closing the loop and returning value to the economy
3
Recycling
Waste is transformed into energy and reusable materials, reducing landfill use and recovering valuable resources
2
Sorting
Advanced technologies sort and prepare waste streams, ensuring efficiency and quality across the entire recycling system
1
Collection
The starting point of a new circular economy, where waste is separated at the source and a culture of responsible collection is established
